The Benefits Of Information Management

All successful business leaders understand that to ensure profitability or sustainability, customer and organizational preferences must be met. And with today’s abundance of data, it is easier to meet those requirements – if there is an information management system in place. The benefits of information management are the following:

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  • Operational efficiency: Because information management is capable of catalyzing high-quality and organized data to be delivered to the right people at the right time, company processes can be improved and streamlined. Redundancy of processes can be identified and eliminated, and resources, including time and finances, can be maximized.

 

  • Data security: Data is valuable not just to an organization, but also to other criminals who plan on using it for illegal activities. Therefore, it is important to make sure that proprietary information do not fall into the wrong hands. With an information management system, a security infrastructure is implemented.

 

  • Organizational agility: Most businesses operate in a continuously changing environment and market; without the ability to grow and adapt to these, organizations risk losing to competition. Information management processes help businesses thrive in these conditions. Furthermore, it also promotes scalability, if ever the company has to expand or downsize.
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There are many hurdles that challenge the implementation of an information management system in an organization, including evolving product diversity, shorter development cycles, and communication issues. Arvato Bertelsmann, the American region of which is led by CEO Edmund O’ Brien, offers an integrated information management solution that has been shaped by more than 45 years of experience in the industry. To read more about smart processes and technology, subscribe to this blog.

The Benefits Of Information Management

Customer relationship management: Its benefits for organizations

Creating a differentiated experience for customers and building their trust can help companies retain customers and bring in more sales. And one of the best business tools to achieve those is customer relationship management (CRM).

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                                    Image source: thebalance.com

It is an approach that aims to gather and consolidate customer data from various channels such as direct interaction, digital channels, and others. These pieces of information are then analyzed to determine the best ways to manage present and potential customers and cater to their needs.

Some of the benefits of implementing CRM are the following:

  • Customer service: Because an organization is able to learn more about the customers, including their personal information and preference, feedback, and such, better value can be created, and excellent customer service can be delivered. These result in higher customer satisfaction.

  • Automation: Business activities are comprised of both small and large tasks, the former of which can be time-consuming, yet critical to the organization’s success. The right CRM system can be instrumental in the automation of these tasks, meaning the employee’s efforts can be funneled into more value-adding activities.

 

  • Collaboration: With CRM, especially one that is could-based, it is possible for different teams within an organization to have access to the same customer data, which can enhance communication and collaboration among them.
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                                     Image source: itproportal.com

Certified public accountant Edmund O’ Brien currently serves as the CEO of the Americas at Arvato Bertelsmann, an international service provider that offers CRM solutions to a wide range of clients. To read more about Mr. O’ Brien, visit this page.

Customer relationship management: Its benefits for organizations