Predictions And Industry Shifts: CRM Trends For 2017

When people know future challenges to expect, they usually feel some levels of confidence that they could thrive in whatever situation. When the time comes, these people with foresight know how to react.

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The ability to infer future trends is also an important aspect of business. It’s quite tricky, but there is a method to it. Customer relationship management (CRM) allows a high level of market anticipation in highly competitive environments, where retaining customers is integral to survival.

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AI-based bots will occupy a prominent role in customer relationship management in years to come. Businesses are burdened with huge amounts of data. Sifting through the noise in order to find relevant information is a herculean task. With the amazing rate of data growth, the burden only grows exponentially. Machine learning and predictive algorithms are developed to eliminate the guesswork in marketing decisions, leading to campaigns which are innovative, creative, and exciting.

Another emerging trend in customer relationship management is contextual CRM. More often than not, consumers view adverts as annoyances. To boost their appeal, products need to be marketed as a “best-friend brand.” This can be achieved with hyper-targeting, catering to micro-segments of customers, and giving the right messages to the right customers at the right time. This is the bread and butter of contextual marketing.

Edmund O’ Brien is the CEO of the Americas at Arvato Bertelsmann, overseeing the growth and execution of a multibillion-dollar business that delivers a host of BPO services including SCM, CRM, financial and IT solutions. To know more about him and his industry, visit this page.

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Predictions And Industry Shifts: CRM Trends For 2017

Three Reasons to Become a Public Accountant

Being a certified public accountant has many benefits, the least of which is that the skills acquired that are useful in everyday life. That said, many people are still unaware of the many reasons being a CPA is worth all the training and education.

Part of a select group: CPAs are treated differently than any other profession. This profession is known for its high-intensity courses; many people do not follow their educational track. Thus, those who do complete their training are held in great esteem. This plays a huge advantage when looking for a career. A proficient accountant usually has his or her leg up in many business and financial situations.

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It is useful: As mentioned earlier, accounting is an essential skill. A lot of daily activities involve some form of basic accounting. This helps with maintaining a good credit score and managing one’s daily budget. The implications of these are astounding; those seeking for loans or any government assistance will find that a general knowledge of accounting is critical.

It is applicable: Practically all industries require an accountant. One can apply his or her skills in various markets. This means that there is never-ending growth in this career path. No task is ever the same and accountants get to interact with different types of people as he or she chooses. Those who are more extroverted can find new ways to learn other subjects while still doing their accounting tasks.

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Image Source: howtobecome.com

Accounting is a highly useful and essential skill. Those interested in a secure profession should consider this path.

A certified public accountant, Edmund O’Brien is the CEO of the Americas at Arvato Bertelsmann. For more on him, follow this Facebook page.

Three Reasons to Become a Public Accountant

Accounting Skills For Everyday Success

While some people may do anything to avoid tasks involving math and numbers, the plain truth is that math, especially accounting, is not only inescapable but also integral to everyday life. So instead of dodging accounting, the better tactic is to learn and appreciate the following essential life skills:

Image source: quotesgram.com
                          Image source: quotesgram.com
  • Basic accounting – One doesn’t jump into the most complicated aspects of accounting, after all. Every fledgling business owner, employee, or, really, anyone who has a budget to keep track of is doing accounting. It’s basically how one tracks his finances.
  • How to use accounting software – Once one has the basic principles down pat, it’s easier to look into using technology for bookkeeping. Aside from tables, one can even use visualization tools to see things more clearly. Microsoft Excel is one of the more standard tools used by professionals and regular folk, but there are many others available for computers and mobile devices.
  • How to speak the language – There are a lot of technical terms involved in accounting and words like “debit,” “credit,” and “taxation” will come up often. Even if one were to leave the work to an accountant, one should be able to understand what the accountant is reporting.
Image source: binary.edu.my
                                     Image source: binary.edu.my

Just going through everyday life, one is bound to encounter accounting one way or another so it just won’t do to ignore the task. All one really needs is to get a basic understanding of accounting principles to track one’s income and expenses properly. This way, one can make educated decisions on how to proceed with one’s finances.

Eddie O’Brien is a certified public accountant and CEO of the Americas at Arvato Bertelsmann. Follow this Facebook page for more articles on business and accounting.

Accounting Skills For Everyday Success

Why Accountants Can Make Good Leaders

Image source: treelineassociates.com
Image source: treelineassociates.com

Accountants have made quite a name for themselves in the corporate world. Almost every corporate entity survives, in large part, due to the success of its accounting operations.

Because their roles are crucial, accountants have had very rewarding careers, and often, they have taken the route of owning their independent businesses, which are likely to have become successes as well. Here are a few reasons as to why they can be good leaders.

Accountants typically have strong organization skills. This is what enables proper delegation of tasks and prioritization of goals. Doing these the right way can dictate how successful a company’s overall management will be.

It is typical too of accountants to be very detail specific. As looking for small mistakes in a balance sheet can be likened to finding a needle in a haystack, accountants’ brains are hardwired into this kind of orientation. This kind of talent is most useful, especially when dealing with people in an organizational framework.

Another reason why accountants can be reliable leaders is their skill to make decisions fast. It so happens that accountants are quite immersed in a certain environment that can also speed up their ability to classify things with much success. In leadership, this makes for swift decision-making that enables actionability.

Image source: accouting-leader.ro
Image source: accouting-leader.ro

Accounting is no joke, and neither is the business of leadership. When these two combine, they can make a strong foundation for a powerhouse corporate entity to make waves soon enough.

Edmund O’Brien is the CEO of the Americas at Arvato Bertelsmann. He is a successful leader who started out as a certified public accountant. To get more business insights in his field, visit his profile on LinkedIn.

Why Accountants Can Make Good Leaders

Outsourcing: Increasing a Business’ Efficiency

Outsourcing is defined as sending job functions to an outside party instead of completing them internally. When a company is unable to manage everyday transactions efficiently or reach the target quota, it might be helpful to consider outsourcing.

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In 2011, the United States Commerce Department reported that approximately 31 million U.S. employees of multinational companies work abroad. This number continues to rise as the fastest growing markets are outside the U.S.

Companies resort to outsourcing primarily as a cost-cutting measure, but it has advantages that go beyond this. A study conducted by Bain & Co. reports that the leading companies (out of the 2,000 companies that they have studied) use outsourcing in more strategic and innovative ways compared to the companies that do not have sustained and profitable growth.

Eighty-five percent of the leading companies utilize capability sourcing, outsourcing, and offshoring to improve client satisfaction, hone world-class talent, and bring fresh ideas and new products to the market faster for a thriving business.

Insufficient talent can be one of the factors that impede an emerging market’s growth. One way to solve the shortage is tapping into global talent. Aside from saving costs, this will cultivate fresh and skillful employees that can deliver positive results for the business.

Tapping global talent also widens market opportunities. A brilliant demonstration of this is AstraZeneca’s offshoring partnership with Chinese companies and universities, which eventually made it the largest pharmaceutical multinational firm in the industry of Chinese prescription drugs.

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External collaboration can also lead to faster production, which subsequently increases revenue, especially among companies with in-demand products and services. Handing off work to the right set of people will also help in-house employees devote their time on strengthening the companies’ core competencies by setting and achieving new goals.

Read more about BPO services by subscribing to this Edmund O’Brien blog.

Outsourcing: Increasing a Business’ Efficiency

The Advantages Of Working In The Bpo Industry

Image source: dnaindia.com
Image source: dnaindia.com

With today’s wobbly economy, finding employment can be tough. Many individuals struggle with finding a career that suits their educational attainment and salary expectations. One industry, however, that offers many work opportunities for job seekers is the business process outsourcing or BPO industry. In fact, even during the most recent global economic crisis, the BPO industry performed well.

For those who are looking for employment or a new career, below are some of the reasons people choose to work in the BPO industry.

No discrimination: For job seekers looking for a great opportunity to earn well, joining t the BPO world is a great choice. And unlike in other industries, BPO companies do not hire a person based on their age, educational status, or race. As long as the person shows interest in working for the company for a long time, they will most likely get hired.

Better pay: A lot of people contest that working in the BPO industry a means having to battle with shifting schedules. However, such work setup can mean more money and better benefits for employees. This is a great thing, especially for breadwinners and those who are saving up for their future.

Image source: officesense.com
Image source: officesense.com

Work stays in the office: Teachers, for example, take home their students’ exams for checking. Sales agents have to meet their clients even after business hours. But for those who work in BPO firms, their work stays in the office. Most employees do not have to worry about doing extended work at home because all BPO work must be done during office hours.

Edmund O’Brien is the CEO of the Americas at Arvato Bertelsmann, overseeing the growth and execution of a multibillion-dollar business that delivers a host of BPO services including SCM, CRM, financial and IT solutions. For more articles on the BPO industry, visit this blog.

The Advantages Of Working In The Bpo Industry

Accounting And Technology: Will Machines Soon Be Taking Over?

Technology is changing the world at an exponential rate. Numerous advances have been brought to a wide range of disciplines, such as medicine and business, allowing for a drastic change in the way organizations work or how people solve problems.

finance_and_accountingImage source: nwscc.edu

While such shift has generally been welcome, there are fears that the accelerated pace of technological advancements could lead the replacement of professionals, such as accountants, by machines. Experts argue, however, that such a scenario remains remote.

These fears have been popping up for decades. What happened, however, was that technology only made the life of the accountants easier, as it removed laborious processes. With all the freed up time that accountants have on their hands, they could now branch out and enter into different fields such as giving out financial advice and providing counsel to businesses. This resulted in the unprecedented increase in the professionals’ commercial value.

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Image source: infinitaccounting.com

The automation of tasks is still rapidly becoming more diverse and abundant, yet this is actually an opportunity and not a threat to the many accountants around the world. With the proper mindset, accountants will arrive at ways to make technology work for them and not the other way around.

Eddie O’ Brien is a certified public accountant (CPA) and the current the CEO of the Americas at Arvato Bertelsmann, a multibillion-dollar business that delivers a host of BPO-related services. He once served on executive positions at Microsoft. For more information on his career, click here.

Accounting And Technology: Will Machines Soon Be Taking Over?