Creating a differentiated experience for customers and building their trust can help companies retain customers and bring in more sales. And one of the best business tools to achieve those is customer relationship management (CRM).
It is an approach that aims to gather and consolidate customer data from various channels such as direct interaction, digital channels, and others. These pieces of information are then analyzed to determine the best ways to manage present and potential customers and cater to their needs.
Some of the benefits of implementing CRM are the following:
Customer service: Because an organization is able to learn more about the customers, including their personal information and preference, feedback, and such, better value can be created, and excellent customer service can be delivered. These result in higher customer satisfaction.
Automation: Business activities are comprised of both small and large tasks, the former of which can be time-consuming, yet critical to the organization’s success. The right CRM system can be instrumental in the automation of these tasks, meaning the employee’s efforts can be funneled into more value-adding activities.
Collaboration: With CRM, especially one that is could-based, it is possible for different teams within an organization to have access to the same customer data, which can enhance communication and collaboration among them.
Certified public accountant Edmund O’ Brien currently serves as the CEO of the Americas at Arvato Bertelsmann, an international service provider that offers CRM solutions to a wide range of clients. To read more about Mr. O’ Brien, visit this page.
Microsoft is undoubtedly one of the biggest tech companies in the world. It’s been just that for several decades now. Almost everyone knows what Microsoft is, and what the brand is all about. Almost every household in the world with technology has something related to Microsoft. And it doesn’t show any signs of stopping anytime soon. However, it started off from very humble beginnings.
Back in the mid-70s, it was Bill Gates and Paul Allen who came up with an interpreter and a simulator, both of which were designed so well that there were no hiccups when they operated together. It was an instant hit when the project was presented to the public in ’75. In fact, a lot of industry experts, technology consultants, and even government officials predicted this interpreter-simulator pair to be the next big thing in the tech industry. A company was built on this invention, and its name was Microsoft. Bill Gates would go on to lead it into the future.
Five years later, another industry leader, IBM, started using Microsoft’s OS in its computers. Microsoft would earn a percentage for every IBM unit sold in the market. That was how it was going to be for the next five years, with both tech giants making a killing in the tech market.
In 1985, Microsoft developed two operating systems, with one for IBM, and the other, it did in secret. The secret OS, which was almost exactly the same as the second one Microsoft handed to IBM, would be made available to everyone. This third OS catapulted Microsoft above all other competitors. The company even surpassed IBM.
This was the start of global domination for Microsoft.
Edmund O’Brien currently serves as the CEO of the Americas at Arvato Bertelsmann. He has held several positions in other companies in many different countries in the past including Microsoft. For more on him and his work, follow this Facebook page.
While some people may do anything to avoid tasks involving math and numbers, the plain truth is that math, especially accounting, is not only inescapable but also integral to everyday life. So instead of dodging accounting, the better tactic is to learn and appreciate the following essential life skills:
Basic accounting – One doesn’t jump into the most complicated aspects of accounting, after all. Every fledgling business owner, employee, or, really, anyone who has a budget to keep track of is doing accounting. It’s basically how one tracks his finances.
How to use accounting software – Once one has the basic principles down pat, it’s easier to look into using technology for bookkeeping. Aside from tables, one can even use visualization tools to see things more clearly. Microsoft Excel is one of the more standard tools used by professionals and regular folk, but there are many others available for computers and mobile devices.
How to speak the language – There are a lot of technical terms involved in accounting and words like “debit,” “credit,” and “taxation” will come up often. Even if one were to leave the work to an accountant, one should be able to understand what the accountant is reporting.
Just going through everyday life, one is bound to encounter accounting one way or another so it just won’t do to ignore the task. All one really needs is to get a basic understanding of accounting principles to track one’s income and expenses properly. This way, one can make educated decisions on how to proceed with one’s finances.
Eddie O’Brien is a certified public accountant and CEO of the Americas at Arvato Bertelsmann. Follow this Facebook page for more articles on business and accounting.
With today’s wobbly economy, finding employment can be tough. Many individuals struggle with finding a career that suits their educational attainment and salary expectations. One industry, however, that offers many work opportunities for job seekers is the business process outsourcing or BPO industry. In fact, even during the most recent global economic crisis, the BPO industry performed well.
For those who are looking for employment or a new career, below are some of the reasons people choose to work in the BPO industry.
No discrimination: For job seekers looking for a great opportunity to earn well, joining t the BPO world is a great choice. And unlike in other industries, BPO companies do not hire a person based on their age, educational status, or race. As long as the person shows interest in working for the company for a long time, they will most likely get hired.
Better pay: A lot of people contest that working in the BPO industry a means having to battle with shifting schedules. However, such work setup can mean more money and better benefits for employees. This is a great thing, especially for breadwinners and those who are saving up for their future.
Work stays in the office: Teachers, for example, take home their students’ exams for checking. Sales agents have to meet their clients even after business hours. But for those who work in BPO firms, their work stays in the office. Most employees do not have to worry about doing extended work at home because all BPO work must be done during office hours.
Edmund O’Brien is the CEO of the Americas at Arvato Bertelsmann, overseeing the growth and execution of a multibillion-dollar business that delivers a host of BPO services including SCM, CRM, financial and IT solutions. For more articles on the BPO industry, visit this blog.